About Us

About Never Fully Dressed

Never Fully Dressed is a female-founded London fashion brand created by Lucy Aylen in 2009.

The brand began with customized clothing and market stalls in East London and grew into a global women's fashion brand known for feel-good dressing, bold prints, colorful designs and versatile multi-wear pieces.

Today, Never Fully Dressed offers women's dresses, skirts, tops, trousers, jackets, co-ords, knitwear, denim and more, with inclusive sizing available across many collections.

We design clothing for women who want to feel confident, express their personality and wear their clothes in their own way.

From everyday outfits to weddings, parties and nights out, our goal is simple: create fashion that makes you feel amazing.